Free The Youth X Lids X New Era

In collaboration with Lids, New Era, and Free The Youth, we developed a cohesive digital campaign alongside custom packaging to support the launch of the limited-edition Crown to Crown collection. The work unified the visual language across digital touch points and physical packaging, creating a consistent and elevated presentation for the release.

Assets: Package Design, Digital/Social, In-store Campaign
Role:Creative Direction, Art Direction, Design