The Basement: A Fanatics Event Space

Branding for the Fanatics event space, located in the basement of Michael Rubin’s Fanatics headquarters. The project included the creation of a custom logotype and supporting visual identity system that reflects the energy, culture, and innovation of the Fanatics brand while distinguishing the + space as a hub for activations, community, and partner experiences.

Assets: Branding
Role: Creative Direction, Art Direction, Design